Tuesday, October 14, 2014

The Start of Something New - and Scary!

A Journey From Sales to Social Sites


As a long-time professional salesman, misery was my company for a very long time. Selling things, like shoes, cars, radio time, etc., created an angst within, as if I was doing something I shouldn't. What drove me though was my passion for the reasons why. What prompted people to enter my place of business, to trust me enough to hand over their money? It was marketing, and it will always be marketing, something I enjoy and have a certain knack for.

I now find myself beyond the crossroad of "What else can I do?" and "Holy Crap! Am I really doing this?!" I am. I took the new path toward a new career, and boy is it daunting! New always is, right? The thing is, if I didn't take the risk, if I didn't make the decision to make a major change in my life, I would be truly babbling, likely in tongues.

The creative part of us is essentially a virtual muscle, and, as all muscles, needs to be exercised regularly. I was experiencing C.M.A. - Creative Muscle Atrophy. My mind was becoming less and less virile. So here I am, at community college, learning Website Design and Social Media Marketing. 

I'm a mid-generation Baby Boomer, and, as such,  realize that the world I grew up in is no longer viable. Dial phones (I still remember the phone number we had when I was a little kid!) morphed into touch-tone phones. Touch-tones brought us call waiting, which was one of the most amazing technological advances I had ever seen at the time! Then things began to move at breakneck speed. Walkman, VCRs, CDs. It wasn't easy to keep up. Eventually we had cell phones, personal computers, iPods, iPads, smart phones . . . a whirlwind of technology at my feet. 

Always being a tad cynical, it took me some time to truly embrace the 21st century and all it has to offer. Once I did though, I was hooked. Well, don't get me wrong, I still lament the fact that the art of conversation has been lost to texting, and that schools across the country are poised to eliminate cursive writing from their curriculums. Sometimes new isn't always better.

But, I digress. The future is now, and I am here, arms and mind open, fully ready to embrace it, and I hope to have you all at my side, letting me know what I'm doing right and what I need to improve. Welcome to my world!

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